16 September 2010

Paul & Joe Moisturising Foundation Primer

One of my favourite beauty products which I've been using almost daily for the past couple of months is Paul & Joe's Moisturising Foundation Primer. Arriving beautifully packaged, I was smitten before I'd even tried it. It's always a nice surprise when cosmetics have such lovely aesthetics and the baby pink glass bottle would be a nice addition to any dressing table.

Packed with hydrating botanical conditioners and moisturising hyaluronic acid, this primer not only keeps skin hydrated for hours, it also claims to even out skin tone and conceal blemishes to prepare the perfect base for foundation and makeup application.

Unlike other primers I've used which have been thick and gel-like, this one has a very fluid consistency. The smooth, non-sticky formula is light and melts into the skin, whilst harmful daytime UV rays are blocked with SPF 12.

The scent is delicate, feminine and unoffensive and once applied, the primer leaves a slightly tacky, dewy surface for the foundation to cling to. My makeup looks flawless when using this; shine is kept at bay and my makeup stays in place all day long, even withstanding stifling, humid tube journey's during the summer months.

This is by far my favourite primer and it was recently named as 'Best Primer' in Elle's Hot 100 Beauty Buys.
Paul & Joe's Moisturising Foundation Primer is available in 3 shades...

...has an RRP of £20 and is available online.


  1. Ohhh this sounds really good! do you have dry skin naturally? I like that it is tinted as well :)

  2. I love the packaging is so cute!

  3. This sounds so lovely & the packaging is gorgeous! xo

  4. it looks great! and the packaging is lovely :) <33

  5. I've seen this brand on ASOS and adore the packaging its lovely! I'd buy it just to have it sitting on my dresser! :) x

  6. This looks amazing! I'm fed up of silicone-y gel primers, they feel so unhealthy for my skin... This'll be going on my wishlist!



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